Posts tagged with Consumer Generated Content

Image shows a BBQ on the Littlewoods.com site with 38 reviews. Placing cursor over the 4.4 stars drops down a chart of individual scores 23 five star reviews; 10 four stars etc.

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

1 comment