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Posts tagged with Email Unsubscribe

Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of 'report spam' buttons on email clients, and the potential risks to sender reputation if recipients press them. 

Then there's the new Gmail unsubscribe feature.  Though this is likely to be less harmful than the spam button, could help Google distinguish between 'good and 'bad' senders.

Despite these features, and customers' frustration with what they consider to be spam, some unsubscribe processes are just too painful.

I've been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails.

While the majority had a one or two click process, others seem to make it as hard as possible... 

7 comments

Unsubscribing from email: how top fashion retailers try to persuade you to stay

Signing up to receive a retailer’s email newsletters always seems like a good idea at the time, but it’s almost inevitable that at some point the relationship will sour and you’ll be forced to search for the unsubscribe button.

And although marketers would obviously rather do everything in their power to prevent people from opting out of their email list, it’s in their best interest to make it a simple process otherwise it can harm the brand’s image and make it appear spammy.

To find out whether this is true in reality, I tried to opt-out of email newsletters from several fashion retailers.

This post follows on from posts examining the initial sign up process and how retailers handle welcome emails...

5 comments