Posts tagged with Endorsements

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

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A-Z Of celebrity branding in 2015 (so far)

The use of celebrities in fashion marketing is as prevalent as ever, but how are winning brands able to achieve ROI on their celebrity investments? 

Talent engagement resource Celebrity Intelligence investigates this year's successful celebrity and fashion branding trends.

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Microsoft, Oprah and the celebrity myth

Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.

Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.

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Tiger Woods: the end of athlete endorsements as we know them?

By now, you're probably familiar with Tigergate. Who isn't? The news and gossip is plastered everywhere online. The paparazzi and celeb gossip press couldn't have asked for a better Christmas present than the one they've received with the scandal that has erupted around the world's first billionaire athlete.

For those in the marketing world, everyone is waiting to see what will happen to Tiger, his brand and the brands of the companies that sponsor him. Will the public forgive him? Will his sponsors?

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