Posts tagged with Expectations

Color and the importance of managing expectations

If a new startup called Color has its way, photo sharing will never be the same. The company is creating a completely smart phone-based 'social network' of sorts for photos, but instead of focusing on people, it's focusing on location, a concept some have likened to Twitter-for-pics.

Interesting? Maybe. Innovative? Questionable. But Color is already attracting lots of attention having already raised $41m before launch. Color's backers include notable investors, including preeminent venture capital firm Sequoia Capital.

4 comments