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Posts tagged with Food

pret coffee sleeve

Pret's genius continues, makes the coffee lottery official

Pret-a-Manger created a lot of buzz on social media in 2015 with its mysterious and seemingly-unofficial free coffee giveaways.

If you were a regular at a particular store, or if a barista simply liked your face, you may have received a free coffee.

Many people on Twitter took this pretty seriously, seeing the gesture as affirmation of their good looks or friendly manner (see tweets below). 

Well, now Pret is making this official and has added a twist that could turn out to be the most genius piece of marketing strategy of the year.

1 comment

Five things brands can learn from Subway and Jared Fogle's downfall

The man who had been the face of global food franchise Subway for more than a decade is reportedly planning to plead guilty to charges that he was in possession of child pornography. 

In response to the news, Subway announced that it is terminating its relationship with Jared Fogle, or Jared as many Subway customers came to know him as.

1 comment

Search becomes transactional: Google enables food delivery from mobile results

If you thought that ordering delivery couldn't get any easier, Google might convince you otherwise thanks to a new feature that gives mobile users the ability to order food directly from its search results.

1 comment

Social media fast food fight: McDonalds vs KFC

Writing his memoir, ‘Goodbye To All That’, Robert Graves reminded himself that ‘people like reading about food and drink’; so I’ve decided to write about burgers and fried chicken, alongside social media (always adds flavour).

I want to investigate the idea that most people see BIG corporate Twitter accounts as some kind of barefaced shill, only followed by the devout.

I looked at KFC and McDonald’s tweets from October 2012, to see how they do it. This is by no means an exhaustive audit, nor is it scientific. I also add that I’m a pescetarian of six weeks, and following these feeds has been somewhat of a coping mechanism.

5 comments