You might think that headline is hyperbole. It isn’t.
The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.
I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.
It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.
With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.
Real Madrid, and its marketing, is very much in the news at the moment, with the club in talks with Microsoft to rename the Bernabeu stadium, on the back of the €100m mega-signing of Gareth Bale.
I thought I’d take a glance at Real Madrid’s activities in digital, to see whether it is indeed a Galáctico, or merely a pececillo (or minnow).
In May of this year, Forbes judged Real Madrid, despite being the world’s richest club, to be the third biggest brand in the world of football, with a brand value of £409m.
This was significantly behind Manchester United in second, whose social media presence we’ve previously identified on this blog as on the right track but nascent. So how does Madrid compare?
Is the club as successful online as in broader business? Are the digital assets of the club as good as its rivals?
Before we get into it, it's worth noting that we should perhaps expect the club to demonstrate best practice, as it has its own graduate school that runs a masters course in sports marketing.
We recently published a post praising Manchester City's smart use of email, and we've followed this up by talking to the team behind the club's digital marketing strategy.
The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence.
I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield...
During YouTube’s Geek Week, I saw this article announcing Batman as the superhero most popular on YouTube.
This appealed to me. I like lists and graphs, I like Batman, and I like YouTube. So I thought I’d write a throw away post and try to delight you with some other YouTube rankings and trends.
Domino’s pizza has taken the unusual step of partnering with a web app start-up in a bid to drive brand affinity with football fans.
Squawka, which launched on June 8, is an interactive web app that gives real time stats and analysis during football matches, as well as acting as a forum for fans to discuss the games.
The deal is part of Domino’s affiliate marketing activity, but as it is being run with a start-up the emphasis is on driving brand awareness rather than increasing sales.
Domino’s marketing activity already has a strong focus on digital. It launched its iPhone app in 2010 followed by an iPad app late last year.
Budweiser, to promote its sponsorship of the FA Cup, has updated its Man of the Match app to allow users to pose with a replica of the trophy by pointing their smartphone at a branded beer mat.
Budweiser Interactive is a new section within the app, powered by augmented reality technology Aurasma, and brings to life “anything from an advertisement in a match day programme to a beer mat”.
Launched last month, Bantr is a new social network for football fans, allowing them to chat with other fans during games.
Bantr recently secured more than £200,000 in seed funding from private angel investors.
We asked CEO Peter McCormack about Bantr, the team behind the project, and how it will make money...
A survey finds that football fans are not streaming football matches online in anything like the numbers that broadcasters had hoped for, with just 2% saying they are likely to stream games online.
Football clubs and broadcasters were hoping for additional revenue from internet streaming, but the online products on offer so far have little appeal for football fans and I can see why.
Spain has emerged as world champions and the excitement is over
for another four years. 32 teams battled it out in South Africa for
World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing
From betting and beer to travel to TVs, who were the real
winners and losers?