Posts tagged with Football

swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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lcfc home

Six cool things about Leicester City FC's new website

Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.

Let's start with a bit of background and then look at six cool things about the site.

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premier league logo

How Premier League club websites are changing: A Swansea and Stoke case study

The football season is well and truly under way and very happy am I.

If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.

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southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

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sprint tweet

Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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euro 2016

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

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joe montana game

Digital transformation in sports: from diamond to gridiron

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

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Tottenham Hotspur tops the mobile website league

The football season has begun once again, which means people across the UK will be leaving their sports-hating partners largely unattended for the foreseeable future. 

It also means people who are most definitely not sports journalists have an excuse to write about football because of all the other stuff that surrounds the competitions, such as social media activity.

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Burnley FC win the Premier League (of social media)

A recent study on Twitter activity surrounding the 2014/15 Premier League found that the social media popularity of top football clubs bears little resemblance to their real-life success. 

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20 best branded Vines and Instagram videos from World Cup 2014

Brazil 2014 is the first social video World Cup.

It’s quite telling how often Vines and Instagrams are used as part of the pre-match build-up by the BBC and ITV, either by showing videos the pundits or players have uploaded or by sharing ones from the fans themselves.

It’s even more extraordinary to think that neither channel existed during the time of last World Cup in 2010.

Brands (both sponsors and non-sponsors alike) are also capitalising on creating awareness and generating shares through Vine and Instagram by hijacking one of the most compelling global sporting competitions.

I regularly round-up the best Vines and Instagram Videos from brands every month, here are some of the best World Cup related ones I’ve seen so far…

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world cup

10 more beautiful World Cup 2014 data visualisations

Seeing as you enjoyed my previous round-up of World Cup data visualisation, I've assembled a great collection of even better imagery.

Whether a football fan or not, take a look at these graphics showing everything from FIFA revenue to the history of the World Cup ball.

Enjoy.

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