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It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.
Many brands diligently update their pages on a daily basis yet see very few interactions in return, so maybe it’s time to try a different tack.
Hangouts is one of the few features that's unique to Google+ and offers brands an excellent way to communicate with their followers on a personal level.
This can be done simply by hosting Q&As with employees and brand ambassadors, or through more creative Hangouts such as product demos or shoppable fashion shows.
To give some inspiration for your own events I’ve rounded up eight creative examples of Google Hangouts. Read on to find out more, or for additional information on this topic read our post on how to setup a Hangout.
Welcome to our latest Live Integrated Marketing Week hangout: Managing Integration.
If you have any questions for our panel, you can post in the comments here, or use the hashtag #IMW13 on Twitter.
Watch the hangout live now...
We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.
Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged his tips for hosting a successful event.
Currently I feel that Hangouts are one of the few reasons for bothering with G+ as user interaction with brand updates is generally extremely low.
And on the same theme, here are six examples of other brands that have been experimenting with Google Hangouts...
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.
Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...
On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
Rather than summarize the entire second half of the Hangout, I wanted to focus part two on a great discussion we had on changing incentive structures to create an organizational culture of integrated digital marketing and attribution.
Here's a brief summary of the main G+ improvements in effect today.
We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold...
In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case. On average, users are on Google + 12 minutes a day, which is just shy of Facebook's average of 14 minutes a day. With over one million brands jumping on the wagon (including over 50% of the top 100 US brands), this arena is growing rapidly. With 5 Billion plus ones per day, this has been the fastest global social share button in history.
Yes. Today I've been getting schooled on the world of Google Plus in my first session at Social Media Week Chicago. Though I was asked how many people are holding accounts to prevent brand jacking, the stats say that it's use is only growing and I'd argue, if you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition.
When Google+ was unveiled in June of last year, it was clear that the company had created its best social networking product to date.
Obviously inspired to some extent by Facebook, if Google+ had been launched by a start-up instead of the world's largest search engine, some pundits might have labelled it a potential threat.
And for good reason: there was a lot to like about Google+.
It was clean, sort of like Facebook back in the day, and lest it be accused of copying Facebook entirely, Google added some interesting features to the mix - such as Circles and Hangouts.
President Barack Obama will be the first president to use Google Plus Hangouts to chat with voters in a 45 minute open forum after his State of the Union address tomorrow.
During the session, Obama will answer questions submitted to YouTube, echoing his YouTube town halls of the past, as well as chat live with a select group of questioners.