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Posts tagged with Hersheys

m&ms Halloween

Eight brands making the most out of Halloween

Boo!!! 

Got ya! I make absolutely no apology, I am a massive Halloween fan. If I could dress up like Jason Voorhees and knock on my neighbour's doors demanding handfuls of sweets all year round, I would.

If only the world's various brands had the same commitment. Then that ghostly M&Ms advert on the left would never have to disappear. Still, I suppose Christmas marketing has to roll out at some point, so this is all just a pipe dream. 

Let's take a look at which brands are making the most out of this most evil, witch-filled and sugar-high fueled of holidays.

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Hershey's captures the holiday spirit with candy turkeys

This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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