Qualcomm has been busy diversifying beyond chips and they now have an impressive range of software and even a smart watch.
Its smart home demo was one of my Mobile World Congress highlights and shows how technology will make our lives even easier in the coming years.
I am subtitling this post, ‘products become services, services become transparent’.
Econsultancy researcher Andrew Warren-Payne sent me a list of internet of things developments, products that have emerged over the past year and are now available.
He knows I’m interested in internet enabled things as I’ve written a few posts before about what to expect and about why everyone is so fascinated by the IoT.
I’ve tried to keep the discussion rooted to what marketers need to know about IoT. It’s easy to get carried away talking about fridges that know when you’ve run out of milk but realistically there’s no demand for that. It won’t be happening any time soon.
But what will be happening is the gradual transition from one-off purchases where the customer is never to be seen again. This will transition to services, where a customer’s purchase ‘talks’ to the store or manufacturer and a relationship is established throughout the product lifecycle.
Whether it be refills, repairs or upgrades, the seller can keep in touch to potentially make you a more loyal and valuable customer.
Additionally, customers will be able to demand accuracy and transparency from many service providers, as internet enabled devices afford greater data analysis, or life-logging. Cost-saving could be a major benefit, for consumers and suppliers.
So what are these emerging products Andrew has spotted?
It’s a new era. Ben Davis, the erstwhile keeper of the interweb keys has handed them over to a new owner with a wink, a ruffle of the hair and a gravelly intoned “you’ve earned it, kid”.
“You know I’m five years older than you, right?” this newly-coronated writer replied. Ben simply repeated “you’ve earned it, kid” and vanished into the night.
So the gauntlet has been passed and I am the proud new captain of the interweb ship. My only hope is that I can provide you with a fraction of the joy, fascination and expert curation that you’ve come to expect. At the very least I’ll try to stop mixing my metaphors in such a bizarre manner.
Welcome to the interweb. Regular readers may know this ‘column’ as a compendium of enjoyable rubbish from across the web, to enjoy with your coffee.
Well, I’ve decided to change it up and make it marginally more relevant/less childish. So this week I’m offering a light-hearted take on why one hot topic in digital, the ‘internet of things’ (IoT), is so compelling.
Why do smart devices fascinate us? What is the root of our obsession with fridges that know when we have run out of milk?
Here’s my take on the IoT.
Amid all the hullabaloo about multi-coloured iPhones and problems with iOS 7, it was easy to miss the fact that Apple has also unveiled iBeacons.
iBeacons are a very interesting feature of iOS 7 as the technology is a step forward in location-based marketing and payments and may finally move us beyond the need for QR codes and NFC.
However Apple barely mentioned the technology at its WWDC event back in June, so there has been a lot of confusion and conflicting information about what iBeacons are and what they can be used for.
To find out more, I spoke to several mobile experts to find out what iBeacons are and why they’re important for marketers...
It’s Thursday, and as our usual meme-wrangle Ben Davis is off on a well-deserved break this week, it falls to me, dear reader, to take you by the hand and hurl you into the whirling vortex of fun-ness that we call t’interweb.
Here’s a whole buncha stuff that made us shoot milk out of our noses, including tweetfails, the internet of things and the long awaited return of Batman...
Microsoft recently announced its newly branded Lab of Things. It describes this as ‘a flexible platform for experimental research that uses connected devices in homes.’
I thought I’d use this opportunity to look again at the rise of the connected device, and the future of the so-called internet of things, or IoT. Below you’ll see 10 things that you, the consumer, should expect over the next few years.
Last week I came across a great thought-provoking article by Carrie Hill on Search Engine Land outlining a few underutilised ways of implementing schema.
Much of the article was technical common sense until I read the words: Schema Now, Not Later.
Anyone that has read my previous posts on Econsultancy (especially those on the Knowledge Graph) will know of my love of all things structured, which is why it was such a joy to hear others lauding the virtues of schema.org mark-up.
Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.
This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.
Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.
As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web.
Enter the Knowledge Graph, a database of over 570m of the most searched-for people, places and things (entities), including around 18bn cross-references. A truly impressive demonstration of what a semantic search engine with structured data can bring to the everyday user.