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A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).
An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.
Last week I attended Web Summit, now one of the world’s largest tech conferences.
Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage.
The stats this week are devastating (in a good way).
Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.
What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?
Let's stir things up a bit and look into the not-so-distant future.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing.
In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.
Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.
I didn't attend CES, but nevertheless I'd like my oportunity to shout into the wind.
Please. I need this.
The tide may already have turned towards big data, but the waves are about to get a whole lot bigger.
From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.
Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.
Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.
Here are six of the project's internet-of-things (IOT) initiatives.
Buckle up: we’re back with another dose of our weekly US digital marketing stats round-up.
This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more.
Econsultancy has just published a helpful guide to the internet of things for marketers.
The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.
Here are five opportunities for marketers.