{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Internet Of Things

chart

10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

5 comments
nest

Nest's termination of Revolv shows how IoT can sting consumers

What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?

Let's stir things up a bit and look into the not-so-distant future.

5 comments
apac

The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

0 comments

Eight of the best US digital marketing stats we've seen this week

The holiday season seems like a lifetime ago already, but it has been an exciting start to the year for digital marketing

In this first US-focused digital marketing stats round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.

0 comments
fridge

Why won't internet fridges go away?

Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.

I didn't attend CES, but nevertheless I'd like my oportunity to shout into the wind.

Please. I need this.

4 comments

Atmospheric marketing: Riding the tidal wave of IoT data

The tide may already have turned towards big data, but the waves are about to get a whole lot bigger. 

From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.

1 comment
iot

Six internet-of-things applications in big new government trial

Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.

Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.

Here are six of the project's internet-of-things (IOT) initiatives.

0 comments

The 10 best US digital marketing stats we've seen this week

Buckle up: we’re back with another dose of our weekly US digital marketing stats round-up.  

This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more. 

1 comment
things

Five opportunities for marketers using the internet of things

Econsultancy has just published a helpful guide to the internet of things for marketers.

The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.

Here are five opportunities for marketers.

0 comments

Hotels, beacons and the race to the bottom

A hot topic of 2015 is beacons and we're all excited, but what's the potential for beacons in hotels?

What could we marketers do to stop the consumer turning their back on them before we even begin? 

5 comments

What are the opportunities for digital marketing and the Internet of Things?

Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform EVRYTHNG.

He will also be speaking at this week's Future of Digital Marketing conference, along with many other innovative digital thinkers.

0 comments

The Internet of Things: a cautionary tale for brands

The belief that the world is moving towards an Internet of Things has never been stronger.

The IAB’s recent Mobile Engage was entirely focused on this idea of the connected future. However, brands should be cautious of advertising on the so-called IoT.

2 comments