Over the past few weeks online retailers have begun unveiling tools aimed at inspiring shoppers as they search for Christmas gift ideas.
I’m unconvinced as to whether these features have any impact on sales as they often appear a bit gimmicky, but judging by their popularity among retailers they presumably achieve some kind of ROI.
I’ve already reviewed Argos’ rather quirky Gift Finder which offers a unique browsing experience at the expense of usability, so in the interest of fairness thought it would be interesting to take a look at how other brands are catering to Christmas shoppers.
Here’s what I came up with...
Research shows that stories, anecdotes and metaphors are more memorable than data.
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively.
Jeans are apparently the most difficult item of clothing to buy online, according to a new consumer survey.
Almost a third of shoppers (29.5%) identified jeans as the trickiest product to buy, followed by shoes/footwear with 18.2%.
There were also a number of bizarre responses to the open-ended question, including Appalachian dance outfits and Elizabethan ruff, however it's safe to assume that the customer experience of buying jeans is a more pressing concern for most online fashion retailers.
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
Since first embracing social back in 2010 Macy’s has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years.
So, here’s a look at how Macy’s uses Facebook, Twitter, Pinterest and Google+. This article follows on from similar posts looking at Kroger, McDonald’s, Coca-Cola and Walmart.
And to find out more about the creative process behind social marketing, come to Econsultancy's Punch event where 'Marketing meets Creative in the age of data and insight'.
Curated by Creative Review, this event showcases the best of insight-driven creative. This event forms part of our week-long Festival of Marketing extravaganza.
Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and Instagram.
Social is now central to the brand’s marketing efforts and as a result it has come up with some incredibly innovative campaigns in the past few years.
We’ve already taken a look at how Macy’s stacks up against the competition in a post comparing how the top US retailers use social, and to follow on from that post here’s a roundup of seven of Macy’s most interesting social campaigns.
And for more information on how social can form part of a successful multichannel strategy, come to Econsultancy's JUMP event on October 9 which forms part of our new week-long Festival of Marketing.
In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.
With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks.
During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.
Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!
Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.
It can also be a useful, if slightly cynical way of quickly boosting your number of followers.
This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.
Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.
In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.
For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don't have a mobile-friendly website, you might be missing out on the mobile opportunity.
eBay has been testing a new mobile app called eBay Now that allows shoppers to order from local stores and have their packages delivered to their door in as little as an hour.
Through this new app, shoppers in San Francisco and New York City (Manhattan up to 125th street and select parts of Brooklyn) can purchase items from more than 200 participating stores, including Macy’s, Home Depot, Target, Toys R Us, RadioShack, Walgreens, and Office Depot.