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Marketing automation has come a long way.
Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.
And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.
It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.
Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.
Over the past five years, marketing automation has ballooned into a billion pound industry.
Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities.
Marketing automation has promised the ability to bring efficiency and scale to marketing programs in a way that has, up until now, been impossible.
On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.
As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.
But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.
We hosted a series of Behavioural Marketing Roundtable in Melbourne on Friday, November 13th and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.
Here's a summary of what was said.
Dear *|FNAME|*, the rationale for this article is that personality is more important than ever in marketing.
Here are four (100B) reasons that automation necessitates a creative fightback.
How can you win customers back online?
Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.
With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands.
To take advantage of this opportunity, many brands are adopting high-end CRM solutions that provide structure and efficiencies to improve marketing automation.
For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.
The conversations focused on email, marketing automation and behavioural marketing.
Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.
However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.