Posts tagged with New Year

10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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10 steps to email success at Christmas: part one

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. 

Retailers are already thinking about how they can captivate consumers and drive revenue this year.

With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. 

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New business trends in 2014 and predictions for 2015

A lot seems to have happened in 2014 but at the same time it has flown by and I can’t believe it’s 2015 already.

It feels like the decade has only just begun but we’re already almost halfway through.

The end of year break gives time to re-charge your batteries and make sense of the last 12 months and plan for the coming year, and what better time to write a bit about it.

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300+ predictions for 2013

2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.

That's good news whether you're a digital marketer, developer, designer or entrepreneur, but the devil is always in the details and it's usually easier to capitalize on an opportunity if you can spot it early.

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A New Year’s diet for overstuffed Christmas inboxes

UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.

People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.

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