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Showtime bows first Kindle marketing campaign

showtime kindle ad falcoWell that didn't take long. Premium cable network Showtime has just brought marketing to the Kindle. Starting today, Kindle users can download the pilot episode script for its new series "Nurse Jackie," which stars former "Sopranos" star Edie Falco.

Banners on Amazon and the Kindle store will promote the free download, according to an AdAge report. Once downloaded, the script is acompanied by calls-to-action including the broadcast schedule and encouragement to view the episode trailer on Sho.com.

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