Posts tagged with Organizational Transformation

Digital transformation strategy

Digital transformation: the new Microsoft model?

This week the tech scene has been alive with buzz about Microsoft’s business model.

CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in  Ballmer’s own words, a ‘Devices and Services’ company. 

When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.

Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases). 

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