Posts tagged with 'payment models'
Following on from my last article exploring ‘percentage of spend’, I now turn my attention to ‘performance based’ agency models.
In essence, any paid search program should be performance based i.e. the agency and client should agree the strategy, objectives and KPIs, of which the agency will then be measured against.
The distinction in this instance is when the remuneration of the agency is directly linked to the financial performance of the paid search campaign.
What the future of news online looks like has a lot to do with payment models. As publishers push ahead with their plans to go from 'free' to 'paid', how consumers are asked to pay for news content will play a significant role in determining which publishers succeed and which fail.
Despite lots of talk about micropayments, a newly-released paidContent:UK/Harris Interactive poll found that over half (53%) of British consumers would prefer to purchase a subscription to their favorite news site.