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Posts tagged with Performance

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.


Opera introduces native ad blocking: what advertisers & publishers need to know

While the debate around ad blocking continues, Opera has decided to build a native ad blocker that ships with its browser.

The company announced that it's "the first major browser vendor to integrate an ad-blocking feature" and the reason won't come as a surprise.

It looked at the stats, which show that a growing number of consumers want ad blockers to protect them from bloated web pages, poor browsing experiences and unwanted tracking.

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Why adopting HTTP/2 should be a priority in 2016

While it can be difficult to predict what a new year will bring in the fast-moving world of the internet, one technical development should be on the radar of every organization in 2016: HTTP/2.

Here's everything you need to know about HTTP/2 and why your organization should look to adopt it in the near future.


Looking at the pros and cons of tag tracking

Firstly, thanks for all the great comments and emails I received following the first instalment of this article.

A lot of people commented on the many overlaps between the themes and particularly around the tagging requirements.

Tagging is a great area to explore, so I thought I would take this and a few of the other themes that were proffered before looking at areas to postpone focus, in the next instalment.

If you would like to see these prioritised further or which companies are differentiating themselves in this space, please let me know or add in the comments field below.


Speed and security: how to win the mobile race

We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.

So chances are that one of your next purchases will be via your tablet or mobile phone.

But what does this mean for businesses operating in the mobile space?


Five steps for improving lead generation ROI

Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.

Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales.


Infinite scrolling: pros and cons

It's not exactly new, but you probably encountered far more sites with infinite scrolling functionality in 2012 than you did in 2011, and there's a good chance you'll come across even more in 2013.

With popular services like Twitter and Pinterest bringing infinite scrolling into the mainstream, it's no surprise that more and more designers and publishers are considering doing away with old school pagination.

But is infinite scrolling a good trend or will it soon become a design worst practice?


HTML5 not ready for prime time? Sencha builds Fastbook, says not so fast

Facebook, may not yet be an expert source for advice on consumer internet monetization, but when the world's largest social network talks technology, the industry listens.

So when Facebook CEO Mark Zuckerberg suggested that his company made a mistake in betting on HTML5 and decided to rebuild the Facebook iOS app in response to user criticism about poor experience and performance, a lot of people took note.


Two seconds to playback: slow video drives users away

Most companies active on the web understand that speed matters and that slow can kill sales.

But while the impact of a slow website generally is well-established, there's far less data about the quantitative impact of performance when it comes to one of the increasingly important content types on the web -- video. Until now.

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Consumers may not care about 4G LTE, but it's good news for publishers and retailers

When it comes to technology, the answer to the question "How fast do you want to go?" is often "How fast can we go?" From processors to internet connections, so long as the price is right, faster is generally better as far as consumers are concerned.

So it's somewhat surprising that a survey of 3,000 consumers in the U.S. conducted by investment firm Piper Jaffray found tepid demand for next-generation 4G LTE network technology.


15 awesome mobile website performance optimization slideshows

If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.

Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.


Tablet, mobile users expect pages to load within seconds: report

Building a performant website that delivers a quality experience to the rapidly growing number of consumers surfing the web on mobile and tablet devices may often be a challenging task, but that doesn't mean that users are willing to cut companies any slack.

In fact, tablet users expect websites to load in under three seconds, and smartphone users only slightly more patient with a four second expectation.