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Posts tagged with Popular Science

Three reasons to bet on commenting for marketing ROI

"Don't you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents." Paprika -- 2006

I recently watched a 2006 Japanese anime called Paprika where the quote above comes from. After it was recommended to me, I learned that Christopher Nolan has cited Paprika as an influence on his 2010 feature film, Inception…so to say it was a bit ahead of its time is probably an understatement.

When the character Paprika (who is a sort of repressed personality herself, but I won’t say too much to keep from spoiling the plot) offers this viewpoint it reminded me to revisit a very important area for today’s web marketers to pay attention; that of social commenting.

While online commenting has to date been a very frustrating for all of us, not to mention brand agnostic, for the very reason offered in this quote, times are changing and marketers need to take note.


In the iPad monetization race, subscribers may not get a break on price

These days, it seems like exciting new iPad apps are spilling out from everywhere. But one thing still hasn't been resolved in the race to get new features into the App Store, and that's how much people are willing to pay for all this stuff. At Tabula Rasa NYC, WeMedia's iPad conference this week, there were plenty of new apps and interesting specs on display. But pricing is still a thorn in the side of many developers — especially publishers.

And that's because these shiny new apps are expensive — often more than the price of the same publication on the newsstand. And when Apple finally debuts a feature that will allow subscription content on the iPad, it looks like many publishers are going to make serious efforts to maintain high price points.