Posts tagged with 'predictive analytics'
Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it.
In this post I'll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales.
But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing automation.
What is the most valuable asset a business has? There are a number of
potential answers, but for most businesses today, one of them is 'data'.
Thank technology for that. Most businesses, no matter what industry
they're in passively collect data that can be analyzed to provide deep
insight. From point of sale systems to computerized record keeping
software to web analytics solutions, businesses have a wide range of
tools that collect data on a 24/7 basis.