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Posts tagged with Q&A

Q&A: Karl Havard of TBG Digital on digital excellence

The call for participation in Econsultancy's Top 100 Agencies Report is now open.  With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.

Here Karl Havard, Client Strategy Director at TBG Digital, discusses key digital trends and working with new strategies to deliver clients results.

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Goodbye LinkedIn answers, hello more Group spam?

https://assets.econsultancy.com/images/resized/0002/8050/question-mark-blog-thumb.jpgIn a surprising move, it appears LinkedIn has plans to turn off its 'Answers' Q&A section at the end of January. 

The official word is that "As of Jan. 31, LinkedIn Answers will be retired from LinkedIn. We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn" (some users have received emails to this effect, although so far there's little on LinkedIn's official blog about the move).

It appears that LinkedIn will be using this change to drive more engagement around groups and pages, but is this really a good thing? 

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Q&A: how photo site Alamy reduced its site speed for international customers

When online photo company Alamy decided to expand its business globally one of its most important challenges was maintaining a decent site speed to ensure a consistent user experience for global customers.

As it operates in a crowded market place, Alamy focuses on differentiating itself from the competition both on the size of its database and the level of service it provides. 

An important part of that is the overall speed of its site, the homepage and an on-site search tool.

So when Alamy found that its US site was noticeably slower than the UK version it ran a series of tests using Compuware to work out the best way of getting its US customer base up to speed.

To find out how Alamy resolved the issue and how it continues to track its site speed I spoke to head of production Richard Taylor...

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Q&A: Criteo's Michael Steckler on display attribution and Facebook's RTB network

Display advertising is an important part of digital marketing, but deciding which platform to go with and how much budget to allocate is a tricky decision for advertisers.

In recent years real-time bidding (RTB) networks have sought to revolutionise the industry by allowing marketers to bid on how much they want to pay for specific consumers.

The power to deliver the right ad, to the right consumer, at the right time is an attractive proposition for marketers, so it’s no surprise that Facebook launched its own RTB network last month.

But with so much consumer data to play with and a number of different vendors to choose from, display can appear to be a complex marketing channel for advertisers.

To simplify the process, Criteo introduced a search-like performance model for display where advertisers only pay for engagements resulting from post-click conversions.

So to find out more about targeted ads, Facebook’s new RTB network and where display should fit into an attribution model, I spoke to Criteo’s managing director for Northern Europe and Benelux Michael Steckler.

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Mobile email marketing tips from dotMailer's Tink Taylor

With around 15% to 20% of email opened on a mobile device, marketers need to ensure that their email campaigns cater to this growing trend. 

However, our recent Email Marketing Census found that 39% of companies had no strategy for mobile email, while 48% were unaware how many of their emails were opened on phones.

To find out more about the challenges involved in optimising email campaigns for mobile, including the level of investment required and the ROI, I spoke to dotMailer MD Tink Taylor...

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Q&A: Confused.com's Sharon Flaherty on Facebook and Pinterest

For consumer industries such as fashion and retail social media is now a central part of their marketing strategies.

But for other businesses, the benefits of social marketing are less obvious and the tactics are more experimental.

Insurance comparison site Confused.com might not jump out as an obvious example of a brand that you would expect to invest heavily in social, but in recent months it has unveiled several Facebook apps and launched a Pinterest competition.

To find out more about Confused.com’s social strategy and how it measures success, I spoke to head of content and PR Sharon Flaherty...

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Q&A: Steffan Aquarone on online video best practice

Econsultancy has just published an updated version of its Online Video Best Practice Guide. The latest report reflects the evolution of online video from simply a 'nice-to-have' to a strategic marketing tool. 

We caught up with the report's author, Steffan Aquarone, to find out more about how the world of online video has changed since the last version of the guide, and what the future holds for this rapidly moving space. 

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Q&A: NeoMedia CEO Laura Marriott on QR codes

QR codes still have the ability to divide opinion, and finding stats on successful trial is difficult.

But judging by the number we see on billboards and in magazines, marketers are convinced that consumers want to use the technology.

NeoMedia has been involved in the mobile barcode industry since the mid 1990s, and its NeoReader app is installed on over 20m devices worldwide.

To find out more about how marketers can make best use of QR codes, I spoke to CEO Laura Marriott.

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Q&A: TagMan's Darren Quigg on digital internships

Econsultancy recently launched a new Graduate Bootcamp in association with Inspiring Interns, offering people the chance to gain valuable experience in e-commerce and digital marketing.

The week-long programme, which is supported by former Home Secretary Jacqui Smith, aims to deliver core digital skills and practical application alongside employability training and career coaching.

Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.

Tag management provider TagMan has offered internships to a number graduates through Inspiring Interns, so I spoke to CFO Darren Quigg to find out how the company benefits from the scheme.

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Q&A: former Home Secretary Jacqui Smith on our new Graduate Bootcamp

Econsultancy is partnering with Inspiring Interns to launch a new Graduate Bootcamp focusing on e-commerce and digital marketing.

The week-long programme aims to deliver core digital skills and practical application alongside employability training and career coaching.

Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.

Former Home Secretary Jacqui Smith supports Inspiring Interns, so I spoke to her to find out why she thinks digital internships are important for graduates.

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Q&A: Inspiring Interns CEO Ben Rosen on our new Graduate Bootcamp

The UK economy has been on shaky ground in recent years and as a result the graduate job market is more competitive than ever.

Inspiring Interns offers new graduates a way to gain valuable work experience with the very real prospect of a job at the end.

As the economy develops experience in the digital sector is seen as increasingly important, so Econsultancy has partnered with Inspiring Interns to offer a new Graduate Bootcamp.

The week-long programme aims to deliver core digital skills and practical application alongside employability training and career coaching.

Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.

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Q&A: QuBit's Graham Cooke on conversion rates and Google Analytics

Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.

While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.

QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.

Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.

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