British fashion brand Lyle & Scott is looking for its next great leader, a new CEO.
To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.
Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use a selective medium, symptomatic of the candidate one is looking for.
Let’s take a look…
How many big organisations are actually good places to work? How many are changing their organisational structure and creating an ethos of transparency?
SingTel seems to be one of the companies undergoing big changes whilst trying to maintain a distinctive company culture (distinctive in being amenable to the workforce). I've been secreting myself in far corners of its website, and digging up interesting truffles of culture.
In plain English, here's some great PR from SingTel's site about company culture and digitally led change. It is to be admired by all of you currently undergoing a change in business structure, strategy, or even identity.
NB. This post might seem like a big advert for SingTel. But, I'd simply like you to show you the messaging on SingTel Group's corporate and recruitment pages, and explain why I think this sort of thinking is quietly revolutionary.
We get lots of request for examples of good B2B marketing, so here's a trio for you and all your family.
For this post, I've been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month.
Last week at Econsultancy London we held a roundtable discussion with some HR and L&D folks. The topic was digital business…GO!
Of course, it was Chatham House rules, but I thought I’d sum up some discussion points and some potential glints of light at the end of the tunnel, for big orgs seeking that holy grail, ‘Digital Transformation’.
Each business has different challenges and needs, but some of the following issues struck a chord.
Job Bounties is founded by recruitment entrepreneur, James Uffindell, who believes the UK recruitment industry is far too expensive, with the cost per hire in the UK double that in the US.
To counter this, he recently launched Job Bounties, which takes the principles of social recruitment databases like LinkedIn and adds a new type of social P2P business model that isn’t advertising revenue based or controlled by recruitment agencies.
I've been asking James about the thinking behind Job Bounties, and its plans for the future.
In my latest post looking at how marketers are using freelancers, I wanted to drill down on a major trend I’ve observed over the last year, an increase in demand for mobile specialists
We've seen a 94% increase in mobile development jobs posted in the year leading up to March 2012. The need for digital marketing freelancers has developed through 2012, with a quarterly growth of 24%.
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover a switch from Hello! to Radio Times, a promotion at Panasonic, big changes for Saint and a new senior hire for Yummi Media Group.
Once again we compile the most senior, surprising and influential job moves in the APAC region.
This time we discuss a four-strong bolster for Block, a new chief exec for Digital Music Distribution, a well-earned promotion at Grey Australia and new blood at Oddfellows.