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This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
My how the mighty have fallen.
RIM, once a household name thanks to the then-ubiquitous BlackBerry, has seen competitors, namely Apple, eat its lunch. And its future prospects look more and more bleak each day.
Blackberry apps may not have the greatest reputation in the world, but recent updates suggest that social networks haven’t given up on the old boy just yet.
Foursquare announced on Friday that it had upgraded its Blackberry app to make it “speedier” and improved the GPS logic.
But that’s not all - notifications will now delivered into the Blackberry inbox and new NFC capabilities mean users can “share places and tips among other BlackBerry and Android devices… with a simple tap of your phone.”
The updates come shortly after Twitter rolled out Promoted Tweets to Blackberry devices following similar updates on Android and iOS.
Today, Apple thoroughly dominates the tablet space, and a couple of other pseudo-competitors (Amazon and Barnes & Noble) arguably are successfully extending the tablet market by targeting individuals who aren't as likely to buy an iPad.
Put another way: despite the efforts of companies like RIM and Samsung, only one non-content-oriented device maker sells a ton of tablets.
Facing increased competition in the tablet space, Apple's still-dominant iPad has been expected to receive a refresh next month.
Today, Apple made it official by announcing an iPad-related event for March 7.
According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011.
The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.
Apple's press conference last Friday was a notable event for the company. Not simply because Steve Jobs took the stage, but because the purpose of the press conference was to address problems being reported with an existing product, the iPhone 4.
It was unfamiliar territory for Apple and Steve Jobs. Jobs, of course, is used to introducing new products, not dealing with an existing one that is the subject of customer complaints, class action lawsuits and a media firestorm.
When Qualcomm launched a device to accompany its mobile television programming, it was FLO TV Personal Television, "a 3.5-inch touch screen allows users to surf through channels with the swipe of a finger."
This was because:
- Consumers want to swipe their fingers.
- Consumers want a touch screen.
When it comes to the desktop, Flash Player is one of the more dominant plugins. Adobe claims it's "the world's most pervasive software platform...reaching 99.0% of Internet-enabled desktops". There's just one problem: internet-enabled mobiles are where much of the internet's future growth is usage is expected to come from.
But Adobe is trying to make sure that Flash Player is as dominant on the mobile as it is on the desktop and is making lots of announcements about its Open Screen Project at the Adobe developer conference in Los Angeles today.
In 1963, McDonald's reached a significant milestone that it would go on to proudly promote: 1bn hamburgers served. The milestone was achieved a mere 23 years after Dick and Mac McDonald opened the first McDonald's restaurant in California.
But in the internet age, 23 years is an eternity. Just ask Apple. It announced yesterday that it had hit an impressive milestone of its own: more than 1.5bn apps downloaded in the App Store's first full year.