Posts tagged with Sapient Nitro

How to trend on Twitter: the SapientNitro case study

Earlier today web agency SapientNitro showed the world how easy it is to trend on Twitter.

The company’s method is flawless, and proves how easy it is to generate lots of noise about a brand.


Mobile investments will pay off for retailers in 2011

Despite its obvious potential, mobile has arguably been overhyped for years. So it's not exactly surprising that many businesses have held back on their investment in mobile.

But for retailers, both online and offline, that are still skeptical, 2011 may be a good year to take the plunge. That's because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.