Posts tagged with Schuh

places listing

Local search experiences: The good, the bad and the ugly

We all know that Google Places listings are important because we use them in our everyday lives all the time.

50% of those using local search will visit the store within a day (and those are Google's 2014 figures).

So what can businesses do, very simply, to improve local search?

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mobile best practice

Five best practice tips to boost mobile conversions

With mobile now accounting for the majority of visits to retail websites, it’s crucial that retailers deliver a mobile experience that drives conversions.

To help ecommerce professionals understand how to improve mobile UX we recently examined 15 leading retail sites from the point of view of smartphone shoppers. 

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12 excellent ways to present ecommerce shipping information

The number one cause of cart abandonment is hidden delivery costs at the checkout.

A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing.

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Why is John Lewis charging for click and collect?

John Lewis announced yesterday that it would be charging £2 for all click and collect orders under £30. 

The retailer says this move will reduce costs and enable long term investment in the service, but is it a good idea? 

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Eight useful UX tips from Christmas sales emails

It used to be called the January sales, but it seems like most retailers have had sales since at least the beginning of December. And they're still going... 

This is apparent in the sheer number of emails I receive from retailers. However, rather than delete them, I've decided to study them in more detail to see which brands are doing this well.

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What have we learnt about click and collect this Christmas?

Click and collect felt inescapable this December.

Just on my half hour walk to work I would see multiple ads for eBay’s partnership with Argos, John Lewis and Tesco promoting their click and collect services on bus stops and in shop windows.

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Ecommerce in 2014: which brands are getting it right?

Which ecommerce sites are setting an example that others can learn from? 

As part of our series of 2014 round ups, I've asked some ecommerce professionals for their suggestions...

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Black Friday

All the stats you need from Black Friday & Cyber Monday 2014

I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.

We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it's hard to avoid getting swept up in the hoopla.

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shooting star

18 companies with brilliant digital strategies

It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

So I'm simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.

So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.

N.B. I've deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.

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Store locator tools: which retailers offer the best mobile UX?

Store locator tools are hugely important for multichannel retailers, with their importance increasing due to the consumer shift to mobile and our reliance on digital maps for directions.

This was a point hammered home to me over the weekend when I was hopelessly wandering the streets of Catford trying to find a Tesco Superstore.

Store locator tools seem a very basic part of modern web design, yet clearly not all sites manage to get it right.

The importance of giving people useful, local information is further underlined by data published by Google.

It shows that 40% of mobile searches have local intent, while three out of four mobile searches trigger follow-up actions, whether that be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.

With this in mind I’ve taken a look to see which brands have great mobile store locator tools, but first here's a look at a few features that need to be included.

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Schuh's adoption of responsive and the importance of a 'mobile first' approach

Footwear retailer Schuh has just launched a new responsive site, but previously used its outlet site, Branch309, as a pilot for this. 

The development of this site, and the lessons learned, have been applied to the main site, and highlight the advantages of 'mobile-first' thinking. 

In other words, designing for the simplicity of the mobile experience has benefits for desktop users too. 

Using extracts from our Mobile Web Design and Development Best Practice Guide, I'll describe Shuh's journey towards responsive design. 

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ebay logo

Brand pages on online marketplaces: A good idea, badly executed

If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.

Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.

Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).

Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.

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