Posts tagged with Search Engine Optimization

Why it's time to leave old-school SEO behind

The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. 

SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.

These strategies have largely belonged to webmasters and programmers.

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19 technical SEO considerations you should look at today

You already know things are changing in SEO, old tactics that worked perfectly in the past before don't work now and more of the same old blah blah blah...

Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website?

If you want to rank your website on 'one word' and 'two word' (highly competitive) keywords, ask yourself a simple question, "Does your website deserve to hold the top rankings?"

If you said yes, then double check all the points highlighted below and you could be missing out on something. If you said no, well don't just sit there, read the checklist! Apply the recommendations I have laid out below...

(P.S. A handy PDF checklist of the points below and our SEO Best Practice Guide are available to download for Econsultancy subscribers!)

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Five ways in which search is evolving

The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.

Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of. 

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Link building: what’s the right way to do it?

Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last month we posted a significant update to the guide.

To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.

Following on from our blog posts on mobile SEO and on-page optimisation, I caught up with one of our contributors Nichola Stott from theMediaFlow to ask her about link building today. Her thoughts are below…

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Mobile SEO: what should you be thinking about?

Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide.

To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.

One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him to share his knowledge following Joe Friedlein's thoughts on on-page optimisation last week. His thoughts are below...

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SEO: what you need to know about on-page optimization

A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.

None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.

Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein of Browser Media about on-page optimization...

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Search engines - Google, Bing, Yahoo

70+ epic SEO blog posts, stats, tips, case studies and more

With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the past year or so to keep you up to date.

For those looking to save time and expand their knowledge to the limits, pretty much everything is covered in the best practice guide, so head on over to the report page to download it!

All others, keep reading and start clicking!

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Four key search marketing questions we’re asking in North America

For the forth year running, we’ve been asking search marketers in North America to give us their views of the state of the industry.

Previously we’ve covered a broad area of concerns, from how search marketers set objectives and metrics, right through to budgets, resourcing and the integration of social media.

This year while covering similar areas to the previous, there are a few differences. Below are some of the things we are looking for, but better yet, take our survey before the start of next week and you’ll get a complimentary copy of the report worth $695 before anyone else gets a look!

And do feel free to share the link: http://ecly.co/SEMPO-2013

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Google+ Logo

Google launches enhanced listings for brands

With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.

In particular, companies have been keen to see how Google+ can impact on search engine marketing.

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Joining the SEO and PPC dots

Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa.

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