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Whether you like the phrase or not, content marketing is here to stay, and it works well.
It combines a number of disciplines, including editorial, social, SEO, PR and marketiing, and a well-planned content marketing strategy can help these teams to focus on long-term goals.
There has been a lot written and spoken about content marketing over the past couple of years, including on this blog.
Hre, I've rounded uo some of the best presentations on content strategy from SlideShare...
Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.
Here, I've asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic.
Other formats are working well though: video, immersive storytelling, slideshare, scrolling sites, and good old blog posts.
While Slideshare presentations can be light on words, many of the most important UX principles still come across through the visuals alone.
Here are some favourites from our internal staff and expert network...
While there are some excellent mobile websites and apps, there are still plenty that fail to provide a good experience for mobile users, the Zara iPhone app being just one example of this.
I've gathered together seven excellent presentations from Slideshare on the subject of mobile usability...
Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy.
With this in mind, I've been searching through Slideshare to find some excellent presentations on various aspects of multichannel marketing.
Presentations include a recent Taptu report on the future state of the mobile web, a look at some mobile commerce sites from US brands, and a fascinating look at the mobile commerce market in Japan, which offers some useful lessons for retailers in Europe and North America.
Do you think in words or pictures, or both? Visual thinking engages the part of the brain that handles visual processing, and is said to be both "emotional and creative" so you can "organise information in an intuitive and simultaneous way".
A picture really might be worth a thousand words, while being easier to understand and recall. Therefore it is worth exploring how visual thinking can help you communicate ideas to colleagues and clients.
I have collated a few presentations to help you do exactly that. These will help you to understand the benefits of visual thinking, and there - obviously - lots of useful visualisations to aid you.
SlideShare is a hub for wickedly-awesome slideshows and presentations. And that has made it a popular place for savvy marketers to publish some of their wares.
That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called SlideShare Business.
Slideshare is one of the more useful startups launched in the past few years, as it means you can view slideshows without having to attend events. It is Youtube for Keynote and Powerpoint.
I've just viewed a compelling / amusing 26-slide presentation on 'Twitter party theory' by Poke creative director Iain Tait, and thought I'd share it with you, along with four others that I've enjoyed recently. They include a comprehensive overview by Ogilvy PR, and a great slideshow by Adam Schoenfeld that takes a detailed look at running contests on Twitter.
Last month I collated a list of 10 excellent Slidehare presentations on social media, including Marta Kagan’s ‘What The F**k Is Social Media?’.
Marta has since updated her slideshow, which is now called ‘What The F**k Is Social Media: One Year Later’. It is packed full of facts and figures, as well as recommendations, just like the original. Some of the numbers are pretty staggering.
All in all it’s very helpful if you want to convince the boss about an investment into this space.
It seems fair to say that Twitter has truly hit the mainstream in recent months, as well as the mainstream media, especially now that it is being used as a communication and broadcasting tool by our revolutionary-minded Persian friends.
The range of Twitter uses are as broad as they are deep, despite initial concerns about the 140-character framework and those lame 'feeding the cat' or 'going to the shop' tweets. As such I thought it would be a good idea to collate a bunch of recent Slideshare presentations that explore how Twitter can be used, catering for all levels of adoption.
Hopefully these slides will prove useful if you're just starting out (see my tips for beginner's post if you are), and also if you're a more advanced Twitter user (you can skip through the basics for the meatier stuff).
Slideshare is a fantastic resource for sharing presentations, so you can enjoy and learn from smart people even if you cannot attend the conferences and events they often speak at.
Some slideshows lose a lot of meaning if you dont have the author walking and talking you through them, but others are excellent, and there's a kind of brevity associated with the best presentations / slides, which helps to drill home the message.
I have recently been browsing a number of quality social media presentations on Slideshare and thought I'd collate some of the best ones for your viewing pleasure. Enjoy!