Posts tagged with Social Issues

Five brand campaigns that took a stand on social issues

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service. 

As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy. 

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 

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