Posts tagged with Social Media Campaigns

Six superb social media marketing campaigns from the past 12 months

This year’s Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise.

To get you in the mood, here’s a look back at some of the finest social media marketing campaigns to pop up in the past year – along with a good gander at what they achieved.

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10 intriguing social media stories from June 2016

It's been a busy month for many reasons, so you might have missed some key developments across social media.

Always here to help, I've rounded them up for you.

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10 best social campaigns and stories from May 2015

Sit back and enjoy this collection of recent news and advertising inspiration taken from the wide world of social.

We have everything from the perfect hashtag to Royal Baby newsjacking to Starbucks turning its baristas into DJs.

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What are the best social media marketing campaigns of all time?

What are the best social media marketing campaigns of all time?

First of all, let me justify the use of the phrase ‘of all time’ by looking at Facebook specifically.

Facebook was available at Harvard in winter 2004 and then over time was extended to some other schools and institutions. In September 2006, anybody could join.

I was considered a late adopter at my university in the UK when I finally joined in early 2007. In late 2007, Facebook had 100,000 business pages.

Ten years on from The Facebook’s foundation (and remember MySpace launched earlier, in August 2003), we’re looking at a form of media that is truly mature.

In the last ten years Facebook has gone from this…

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10 of the best social media campaigns from 2012

Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.

So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?

Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny.

I don't expect anyone to totally agree with my list, and I'd love to hear your nominations in the comments section...

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Melissa Stockwell Paralympic Swimmer

Social media campaign best practice: The Hartford’s Achieve Without Limits

There are few advertising campaigns that stop people in their tracks, and few if any of those are by insurance companies using social media.

That's why this use of social media and cause marketing is so impressive. Both because it was staggeringly effective from an engagement and brand perspective, and because it took place within a highly regulated industry.

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