Posts tagged with Southwest

Kevin Smith and Southwest: when should companies avoid the "social media sorry"?

Another week, another Twitter travesty. This week it's Kevin Smith, who was kicked off a Southwest flight when the flight's captain apparently made the call that he was too heavy to occupy a single seat. Smith is a movie director with more than 1.5m followers on Twitter, and he let them know about his ordeal in near real-time.

The outcome was predictable: a new Twitter-induced media storm, and PR nightmare for Southwest.

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