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Posts tagged with Telco

front cover of Telco Report

Three key trends from our new report on Digital Marketing in the Telecom Sector

Mobile technologies are fundamentally changing the way businesses interact with consumers.

Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and Adobe gives an insight into how these businesses are themselves adapting to the new digital world.

The Digital Marketing in the Telecom Sector Report also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.

The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).

Here's a summary of three key trends identified in the report:

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singtel logo

Company culture: what can we learn from SingTel, Asia's leading telco?

How many big organisations are actually good places to work? How many are changing their organisational structure and creating an ethos of transparency?

SingTel seems to be one of the companies undergoing big changes whilst trying to maintain a distinctive company culture (distinctive in being amenable to the workforce). I've been secreting myself in far corners of its website, and digging up interesting truffles of culture.

In plain English, here's some great PR from SingTel's site about company culture and digitally led change. It is to be admired by all of you currently undergoing a change in business structure, strategy, or even identity.

NB. This post might seem like a big advert for SingTel. But, I'd simply like you to show you the messaging on SingTel Group's corporate and recruitment pages, and explain why I think this sort of thinking is quietly revolutionary.