Posts tagged with There's A Map For That

Ad wars: AT&T forced to fight Verizon on its own

When Verizon went after wireless competitor AT&T with a "There's a Map for That" commercial showing AT&T's inferior nationwide 3G coverage in the United States, AT&T was caught off guard.

Its response: file a lawsuit. The justification: AT&T believed that the map was deceptive and that consumers would not understand that its map excluded areas where 2G coverage is available.

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