Posts in Blogger outreach

The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

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Five steps to successful B2B influencer marketing

Influencer marketing is hardly something new.

From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael Jordan throughout the nineties, we’ve all got examples in mind of brands using celebrities to promote their products.

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Love Island 2017: Is this the future of influencer marketing?

If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?

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funnel

Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

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Becoming an influencer: Notes from a fledgling travel blogger

Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

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Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?

Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.

However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.

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Influencer Marketing: It’s all about the audience

Content marketers new to media relations are under pressure to get influencer marketing right first time.

As a flurry of ‘best practice’ posts hit the web, one thing seems to missing: how to actually build relationships with – and pitch to - influencers.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Five social media campaigns celebrating women across the globe

Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.

And it’s a theme which, if executed right, can resonate well with audiences both female and male alike. 

In the last year there have been several high profile campaigns along this theme including the #thisgirlcan campaign by Sport England and Always’ #likeagirl campaign, which both achieved massive levels of reach and engagement.

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How to create and manage brand advocates

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans.

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

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From CRM to IRM: the rise of social influence

As the value of individuals becomes redefined, will IRM replace CRM?

Influencer Relationship Management (IRM) is the hottest new emerging practice in marketing and communications that is winning budgetary affirmation amongst some of the world’s major playing brands including Coca Cola, Adobe and Phillips.

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Wimbledon and brand marketing: serving up a match made in heaven

To make the most of Wimbledon’s drama, this year brands applied new rules to their tennis inspired marketing efforts. 

Here some examples from brands like Jaguar, Robinsons, Stella Artois, Evian and Paddy Power.

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