Posts in Native Apps

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Spotify UX vs. Apple Music UX: How do they compare?

As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.

There are two major players that account for 110 million subscribers globally and make up 32% of the US market for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.

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How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

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What makes HQ Trivia a winning mobile app?

It’s not often that a mobile gaming app seeps into the public’s consciousness. 

Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.

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How UX makes Cookpad's app the best antidote to Instagram for foodies

Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.

CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are rapidly growing a data science team to further augment their app and service). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. 

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Push notifications are rising: Here's four examples of brands using them well

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.

According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by Localytics suggests that users are more willing to receive push notifications than they were in 2015.

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The best digital marketing stats we’ve seen this week

Ready for your weekly roundup of stats?

This one includes news about GDPR, email spam, out-of-home ads, and CX. There’s lots more in the Internet Statistics Compendium too, so feel free to download at your leisure.

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Six of the latest brands using VR technology

It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology.

There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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Why apps are a key part of mobile strategy for charities

The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation.

Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, one quarter of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty disastrous considering that 45% of consumers say they will immediately leave a mobile site if they have difficulty accessing it.

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How publishers are using augmented reality to bring stories to life

Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. 

While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. 

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10 thought-provoking digital marketing stats we’ve seen this week

Welcome to your regular dose of digital marketing statistics.

It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.

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Are retail brands ditching mobile apps? A look at some stats & case studies

We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.

Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.

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