Posts in Product pages & merchandising

The best digital marketing stats we’ve seen this week

Get ready for a splendid round-up of stats.

This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the Internet Statistics Compendium for more.

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10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

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Four examples of persuasive packaging copy

We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.

But what about copy in a real-life context? 

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Tottenham Hotspur put focus on user-generated content to boost ecommerce sales

Tottenham Hotspur recently launched its AW17 marketing campaign, featuring the tagline #WeThe12th.

As part of the campaign, Spurs contacted fans via Instagram and recruited them to model the new season’s clothing. The aim is to celebrate the club's fans, who are the ‘all-important twelfth member of the team’.

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How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.

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Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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Image shows a BBQ on the Littlewoods.com site with 38 reviews. Placing cursor over the 4.4 stars drops down a chart of individual scores 23 five star reviews; 10 four stars etc.

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

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Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.

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Storytelling might boost your product page conversion rates: stats

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. 

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Online merchandising: The importance of showing products in context

According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.

It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.

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How 10 ecommerce sites present returns policies

Now we’re all back in the swing of things, Thursday 5th January might seem like any other day. 

In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.

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Three reasons behind The White Company’s boost in profits

Luxury retailer The White Company has reported a 51% surge in earnings, seeing profits rise to a total of £17.3m in the year leading up to the end of March 2016.

Not bad for a brand that sells just a single colour, right?

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