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Author: Chris Averill

Chris Averill

We partner with visionary leadership teams who head up companies that will live or die according to the quality of the customer’s experience of the brand.

We are uniquely qualified – through innovation, technology and human behaviour – to answer the question; “how do you make game changing improvements to how you sell and deliver your products and services to your customer?”

That result in products and services so different and so superior that they give our clients a clear, sustainable competitive advantage with intelligence and speed.

Behavioural targeting for websites explained

Driving people to websites is still the main objective of most marketing campaigns, and why not, surely that’s the end goal of all marketing.

But what happens to people, once they get to the target site seems to be less important to many campaigns, as is the measurability of those converting from prospects to customers once they arrive.