Chris O'Hara leads global marketing at data management platform Krux, part of the Salesforce Marketing Cloud. Chris has spent his career working in digital media and leading sales, marketing, and business development efforts, previously as co-founder of Bionic Advertising Systems and companies including Nielsen, Reviewed.com, TRAFFIQ, and Looksmart.
Chris is a prolific writer and speaker on advertising and marketing technology, and his latest efforts have been focused on understanding the new paradigm in digital marketing, and helping daily practitioners unpack the complicated landscape. Recent publications include Best Practices in Digital Display Media (Econsultancy, March 2012), Best Practices in Data Management (2012), Programmatic Marketing: Beyond RTB (2013), The New Mobile Display Ecosystem (2014), Programmatic Branding (2015), and The Role of the Agency in Data Management (June 2016). Chris is also the longest running monthly columnist for AdExchanger.
Chris is also the author of six best-selling books including Great American Beer and Hot Toddies, the classic holiday cocktail book from Random House.