Author: James Hammersley

James Hammersley

If you want to improve your marketing ROI, stop spending on social media

Our research team at Good Growth Ltd has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing.  

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Digital leadership: how to drive change in an ecommerce business

There is no one thing that defines an effective leader.

What my previous blog argued was that they were first and foremost people who worked out that their job wasn’t to know the answer but to know how to get to the answer.

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Digital leadership: why change management is key to ecommerce success

When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong?

Our view in situations like these is that the answer lies in how the organisation works.

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