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Author: James Hammersley

James Hammersley

Digital leadership: why change management is key to ecommerce success

When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong?

Our view in situations like these is that the answer lies in how the organisation works.

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