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Author: Jan Rezab
Jan Rezab is the Co-founder and CEO of Candytech, a Facebook marketing agency and one of the Facebook Preferred Developer Consultants. Jan`s responsibility is to run business and strategy, and in that make sure that Candytech and a portal that Candytech runs - Socialbakers.com, is well seen within its audience.
You probably heard many cases of how social media can negatively influence companies, and how users 'bragging' on social media can become a catastrophe.
It's not only companies, social media is also about influencing countries and their governments. It is absolutely clear, that during the past years, social media got people and corporations closer to each other then anything, it allowed us to communicate faster, communicate more effectively with each other.
Yeah, you might think this controversial headline will get me some likes and tweets (well, you bet it will!), but the matter of fact is, that the biggest mistake that marketers on Facebook make is indeed ignorance.
Let me take a few minutes to explain why I think that...