Author: Lindsay McEwan

Lindsay McEwan

Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

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Atmospheric marketing: Riding the tidal wave of IoT data

The tide may already have turned towards big data, but the waves are about to get a whole lot bigger. 

From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.

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Beacons: coming to an event near you

In an age of persistent connectivity, no modern event would be complete without its own mobile app.

During the recent Glastonbury Festival weekend, the official event app was launched more than 3m times by users checking festival news and set times, connecting with fellow festival goers, and streaming live coverage.

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Five important things to look for in a tag management tool

Tag management is the gateway to the long awaited goal of unified marketing, allowing marketers to fully integrate data and technology to drive relevant, cross-channel interactions in real time.

But there is still some uncertainty around what tag management actually is, and what marketers should be looking for in a tag management tool.

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