Fed up with sky-high quotes for reinventing the wheel, I chose to develop my own mobile site. £200 and a couple of months later, we were live and taking orders.
I was quite excited at the birth of the smartphone, and the pending delivery of my very first one. Manufacturers had got it bang on, no messing around with new languages or protocols, these phones were designed to accept and display data in the same way your household PC does.
Essentially, my 2004 Sony Ericsson P900i was a mini-laptop, a small internet browser. We didn’t have to do anything to make our website work through smartphones, it just did.
However, visitors from smartphones just didn’t convert.