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Author: Paul Merry
Paul is the Research Director at Mapa Research a provider of competitor benchmarking research to the digital financial services industry
He is an experienced qualitative and quantitative analyst who identifies evolving trends across online and mobile banking. Throughout his 15 year career, he has delivered research designed to understand and communicate the drivers and foundations of business strategy across a range of industries including telecoms, mobile and banking.
Banking is boring. We all know this as one of life’s truisms. It is also an activity you usually squeeze in at lunch time with a visit to a branch, or more recently conducted surreptitiously at work on your PC.
Now the arrival of the iPad has helped move banking transactions from a work based and PC-centric activity, to a “bank on the go” and now, more recently, “a branch on the go”, experience.
This is good news for banking and banks generally.
In what for most people has at best been a neutral experience and often less than that, the arrival of the tablet has revived some of the missing components of a pleasant banking experience.