Author: Paul Merry


Paul is the Research Director at Mapa Research a provider of competitor benchmarking research to the digital financial services industry

He is an experienced qualitative and quantitative analyst who identifies evolving trends across online and mobile banking. Throughout his 15 year career, he has delivered research designed to understand and communicate the drivers and foundations of business strategy across a range of industries including telecoms, mobile and banking.

Are financial service online communities effective?

Rob Cottingham comic stripOnline communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! 

Historically, social media was seen as an anathema to businesses like banks.

Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction. 


Branch on the go: three key lessons from innovators in the tablet banking market

Banking is boring. We all know this as one of life’s truisms. It is also an activity you usually squeeze in at lunch time with a visit to a branch, or more recently conducted surreptitiously at work on your PC.

Now the arrival of the iPad has helped move banking transactions from a work based and PC-centric activity, to a “bank on the go” and now, more recently, “a branch on the go”, experience.

This is good news for banking and banks generally.

In what for most people has at best been a neutral experience and often less than that, the arrival of the tablet has revived some of the missing components of a pleasant banking experience.