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Posts tagged with Analytics Implementation

How to get your web analytics implementation right

Web analytics and data confusionAnalytics is the cornerstone of online optimisation, right? So why is that so many retailers I’ve spoken to have a limited understanding of what their analytics tools are doing and can do for them?

On the surface it would seem that indifference rules the roost and analytics is just another tick box on the requirements list.

However, on closer inspection, the criticism of apathy can often be harsh. More often than not, data obscurity lies in a lack of education amongst stakeholders uncertain as to what analytics really means and what it should do for them.