Posts tagged with Aspca

ASPCA's Debbie Swider on performance advertising

aspca debbie swidderThere are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit's senior e-marketing manager, would dearly love to enlist all of them as members and donors.

Advertising on pet and animal oriented sites is only the tip of the iceberg when your target audience is that large. "We have to make sure we're using the channels that allow us to find the right people wherever they are online," says Swider. "Seventy-one million is a huge number. Getting just five million of them would be exciting."

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PSA's come to mobile. Along with additional purchasing options.

How do you get people to start charging purchases on their mobile phones? Have them to do it for charity.

This week mobile gaming company Cellufun will launch the first ever mobile public service announcement campaign. In conjunction with The Christopher and Dana Reeve Foundation, Cellufan is offering free in-game advertising, as well as mobile donation opportunities to the American Society for the Prevention of Cruelty to Animals (ASPCA).

The mobile PSA could be very profitable for the ASPCA. But it's also a smart move on Cellufan's part. Getting new groups of users to spend money through their phones will help pave the way for monetizing the mobile web.

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