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Posts tagged with Axe


Four video campaigns that used dynamic creative

Dynamic creative in video is not yet commonplace, particularly in display advertising.

The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.

So, I thought I'd trawl around and find some examples of dynamic video creative.

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twitter bird with heart

Five brands that have warmed hearts on Twitter

It can be hard for brands to look spontaneous and fun on social media.

We, particularly the Brits, are all too sceptical about brands doing anything other than trying to sell us stuff.

However, when brands get it right, it can be really rather special. I've rounded up some of my favourites. I should nod to Hootsuite and it's first Connect event, where I picked up the Kellogg's and Axe case studies.

See if these tweets make you laugh or cry, as they did me (mostly laugh). If you want more case studies, subscribers can shoot over to our case study archive.

budweiser puppy ad

The 10 most shared ads of Super Bowl 2014 are…

Scroll down to see the entire list, but first, here are the major stats.

According to Unruly’s Viral Video Chart, Budweiser’s ‘Puppy Love’ was the most shared ad of Super Bowl XLVIII with close to 1.4m shares so far. This makes it the sixth most shared Super Bowl ad of all time… so far.

The Anheuser–Busch InBev brand also took the second spot and has finally eclipsed Volkswagen as the most shared brand of all time. Although Volkswagen’s Star Wars themed ‘The Force’ still sits at number one in the top 20 most shared Super Bowl ads of all time chart.

This is the second year running that Budweiser has topped the table. Last year’s ‘Brotherhood' advert is currently the third most shared Super Bowl ad of all time, with 2.8m shares. 1.5m of which it achieved by Super Bowl Monday.

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Axe hopes Facebook will help it engage with women for the first time

As part of the launch of a new fragrance called Anarchy, Axe is to use Facebook to create a graphic novel that fans will help to write.

A far cry from its usual – and often controversial - creative, the brand is for the first time launching a scent for women as well as men, and hopes that this campaign will appeal to both genders.