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We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.
When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Location is everything in the hotel world.
But are hotels doing enough to make the most of their locations and enable better experiences for guests?
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
This is crucial information in a world where paths to conversion are so complex.
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.
A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts.
But as the digital expectations of consumers have infiltrated the professional world, things have changed.
B2B companies are just as likely to be undergoing digital transformation in 2016 as software continues eating the world. Here are the stories of two giants - JP Morgan and GE.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
When writing about customer experience we're often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.
However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.
LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.
Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.
We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.
According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.
Video is the future of the internet, but by and large, video's impact has been more strongly felt in the B2C world.
Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.
But that could be changing.
B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.
The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.
Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.
Yet, as the report reveals, there's still a way to go for many B2B brands.