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Posts tagged with B2 B

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Three stats that throw down the gauntlet for B2B customer experience

B2B customer experience is the topic of Econsultancy and SAP Hybris' latest report.

The Tension in B2B Customer Experience Management includes an international survey of over 220 senior leaders at companies spanning a range of industries.

Though customer experience (CX) is impossible to universally define, the importance of slick customer interactions is paramount.

Yet, as the report reveals, there's still a way to go for many B2B brands.

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

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Content Marketing - Busy isn't always best!

Why 80% of SaleCycle's B2B content marketing failed

Like many companies, in the last 12 months the main focus of our marketing strategy at SaleCycle was to produce content. And lots of it.

However, on further inspection it turns out we might have been focusing on the wrong metrics.

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Nine exciting US digital marketing stats from the past week

Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen. 

This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.

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apac

10+ of the best APAC digital marketing stats from December 2015

This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.

If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.

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Studio Shoot

B2B video marketing: five tips for better results

Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.

As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.

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barclaycard new business hub

Barclaycard: A B2B content marketing journey

What are the challenges for financial service businesses that want to adopt a content marketing model?

Barclaycard’s B2B content hub launched a new section this month, ‘News and insights’, so I caught up with Andrew McNamee, vice president of digital strategy, to find out more about Barclaycard's content marketing journey.

Here's some of what he had to say...

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rs components website

The ultimate ecommerce CRO & UX case study: RS Components

RS Components is an ecommerce behemoth.

The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.

Awarded a Masters of Marketing gong for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.

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The only online B2B case study template you’ll ever need

Case studies can be an effective way to build credibility and persuade potential customers to work with you, particularly in the B2B world where products and services can be complex and not necessarily ‘sexy’.

But many case studies are filled with meaningless marketing fluff. They spend more time gushing about how great the business is than actually providing useful information that will help people make a purchasing decision. 

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Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.

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How to fix the $50bn problem in B2B content marketing

Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI. 

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