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Posts tagged with Bain&Company

IAB: Media companies need to make a "triple play" for digital business

Everyone online is trying to shift business online. But there are more than a few reasons why the digital shift has hit speed bumps. According to a new study by the Internet Advertising Bureau and Bain & Company, media companies need to offer a true triple-play service model — from direct response to awareness to high impact brand engagement — if they want to earn and keep digital business.

How can companies go about achieving that? Well, there are a few options.