Posts tagged with Barbie

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YouTube strategy for brands: 10 of the best

Only 74 of the top 5,000 YouTube channels are from brands.

This research comes from Touchstorm’s latest study, The Touchstorm Video Index, covering Q3 2013 and concentrating on the 'YouTube 5,000', an elite group of channels with at least 43m views each.

Of those 5,000 channels, only 2% are owned by brands. That means there are 4,926 teenagers with webcams, older people with camcorders, vloggers with flipcams, bedroom animators with smartphones and various other fashionistas, musicians, close-up magicians, action figure critics and amateur film-makers who are completely dominating the platform and squeezing out the big companies.

What can brands do about this? Is there any hope for them?

Here are some key findings from the report, along with our own insight, ideas for strategy and a look at the brands who are using YouTube successfully.

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Mattel continues to engage with Barbie 'Life in the Dreamhouse' web series

This week on our weekly showcase of The Dachis Group's Social Business Index we've focused on cars, cars, cars…and Barbie. 

The Dachis Group has analyzed three well-known brands – Chrysler, Renault and Mattel - to see why they are faring better in the social space this week.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Will Mattel produce a bald Barbie following Facebook campaign?

Should Mattel create a bald Barbie?

More than 100,000 people on who have 'liked' the Beautiful and Bald Barbie! Facebook Page think it should, presenting Mattel with both a challenge and opportunity.

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