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Posts tagged with Checkouts

How these five ecommerce stores can improve their checkouts

Writing on this blog affords me a rare opportunity to talk positively and constructively about things that I care about. Which makes a change from the usual negative bile I spew on other websites and at home. 

We have a responsibility to offer guidance, tips and best practice to help improve everyone’s digital experiences and we love highlighting examples that we think will offer inspiration.

I don’t think we’ve ever said “Brand X sucks”, at least not without offering constructive criticism or highlighting where things could be improved.

But when we’re researching certain topics, as I was doing last week when investigating whether top UK retailers use guest checkouts it’s difficult not to be frustrated with poor user experiences and thoughtless design.

This article is designed to show how a few of the poorer checkouts I’ve experienced could be improved, with just a few simple tweaks. This isn’t for naming and shaming; it’s for prodding in the right direction for the benefit of their customers. 

Graham Charlton wrote a cracking post on 11 of the world’s best ecommerce checkouts which I encourage you to read as it contains essential advice for best practice.

1 comment

11 of the world's best ecommerce checkouts

What makes an excellent checkout process on an ecommerce site? 

Here, with the help of suggestions from Twitter, I've compiled a list of 11 checkouts which constitute examples of best practice in this area. 

29 comments

Site review: John Lewis fashion

John Lewis relaunched the fashion section of its website this week, aiming for an extra £70m in clothing sales by 2011.

The retailer, which currently gets just 6% of online sales from fashion items, has added new brands and redesigned in an attempt to make the section more appealing. I've been taking a closer look...

John Lewis fashion

5 comments