Posts tagged with 'customer segmentation'
Customer segmentation is nothing new. Marketers have been doing it for years. But nowadays there is so much more data being captured, and making sense of it is the key to optimising performance.
You can’t please all of the people all of the time, but you can delight a good proportion of them. You just need to find out what makes them tick.
To do this you can create a bunch of ‘1% clubs’. Slice off the top one percent of customers in any given area (e.g. by value, or by engagement). Monitor these groups, treat them differently, experiment, and learn from them.