Posts tagged with Data Feeds

Blue Robot

Six ways to make the most of data feeds in affiliate marketing

Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission.

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Five tips for successful Google Shopping channel marketing

According to the latest Online Consumer Report, organic search engine results are responsible for 18% of the traffic to online retailers, with Google accounting for 80% of these searches.

If you are an e-commerce merchant it is crucial you learn how to work with Google and comply with their rules and regulations.

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The one-to-many product data feed challenge

As performance marketing matures, merchants and affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability.Yet product feed technology is not well understood and there is a growing list of potential online marketing applications that require feeds in different formats 

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Why product data feed technology is essential for affiliate marketing

Affiliate marketing is seeing increasing levels of competition, investment and evolving technologies. At the same time, changes in the way consumers engage with brands online present new challenges and opportunities for merchants and marketers alike.

The affiliate channel has undergone immense change since its inception in the mid-1990s. It has become more professional, with networks and super affiliates making significant investments in technology platforms.

It has also diversified, with the emergence of micro affiliates catering for the sites that form the web’s ‘long-tail’ of niche search product categories. Affiliates are also branching into new areas such as group buying and comparison shopping engines, and are taking their first tentative steps into the domains of social media and mobile.

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Affiliate programs: five worst practices to avoid

Affiliate marketing isn't new, and many companies operating in the affiliate channel have significant experience operating affiliate programs. But this doesn't mean that plenty of affiliate program operators don't drop the ball. They do, and oftentimes, the mistakes they make are easily avoided.

Here are five worst practices that affiliate program operators can easily avoid.

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