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Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.
Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.
How is retail being changed by digital?
What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).
Here are their digital transformation journeys, as they fight to compete with online and agile competitors.
Sales and marketing are converging in many businesses. But why and how?
Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.
Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.
Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.
Adidas' GamePlan A is one of the quirkier corporate websites out there.
It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.
But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.
Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
Nationwide Building Society (in partnership with cxpartners) has set up and launched a 30-person customer experience design team, Nationwide Studio.
The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences.
We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide.
As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.
But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.
To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.
Sports teams have always been fertile ground for technology and innovation.
From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.
I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction.
But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.
It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy digital marketing stats round-up’ because that’s basically the only joke I’ve got.
If there is one thing Mobile World Congress 2016 confirmed - amongst all the talk of wearables, the IoT and virtual reality being the future - it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.
Today every company is pretty much a technology company, with digital transformation affecting businesses across all sectors, and no doubt in 12 months’ time at MWC17 the business and technology landscape will shift again.
It is little wonder that organisations are struggling to adapt and keep up.